First half of course focuses on certification, either obtaining, becoming familiar with or refreshing Hubspot and Google Analytics certifications (students who already have these certifications can focus on marketing automation). Second half focuses on participation on live campaigns and gaining advanced experience. Includes discussion of the emerging role and impact of artificial intelligence on marketing automation. Course is demanding but no prerequisites or prior knowledge is required. Prerequisite: MKTG 6101, MKTG 6102. 3 semester credit hours.