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Online Digital Marketing Graduate Certificate

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Build Skills in Digital Marketing

100% Online

6 Months

9 Credit Hours

$800 per Credit 

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Boost Your Potential as a Marketing Manager

The growing popularity of digital marketing could impact overall marketing management employment, which the Bureau of Labor Statistics projects will grow 8% from 2023 to 2033.1 With the online Graduate Certificate in Digital Marketing from Benedictine University, graduate students and working professionals can open doors to advanced opportunities in this rapidly growing field.

Certificate Highlights

  • Gain an understanding of Google Analytics
  • Complete the courses part time
  • No application fee
  • No GRE or GMAT requirement
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Our Innovative Curriculum Aligns with Employer Needs

3 Courses

Flexible Format

Pursue a Graduate Certificate in Digital Marketing online to supplement your degree and gain in-demand skills in digital, mobile and social media marketing. Our online program also delivers advanced knowledge of search engine optimization (SEO) and analytics, which you can apply in a variety of marketing strategist and specialist positions. While completing the courses, you’ll receive academic support from experienced educators and access flexibility by studying online and part time.

Required Digital Marketing Courses

Introduces students to the theory, practice, and current trend of brand and marketing management. Students explore consumer behavior, market research, new product development, pricing, distribution, and promotional considerations. Learn current marketing principles and practices applied in various industries. Includes discussion of the emerging role and impact of big data, data mining, text mining, and artificial intelligence on marketing automation and brand management. Analyze business cases to appreciate the successes and failures of major brands.
Prerequisite: BALT 5101 or waived.

First half of course focuses on certification, either obtaining, becoming familiar with or refreshing Google Adwords and SEO certifications. First half also covers pay per click advertising in social channels (students who already have adwords certification can focus on social pay per click). Second half focuses on participation on live campaigns and gaining advanced experience. Includes discussion of the emerging role and impact of artificial intelligence on pay per click automation.

Prerequisite: MKTG 6101.

First half of course focuses on certification, either obtaining, becoming familiar with or refreshing Hubspot and Google Analytics certifications (students who already have these certifications can focus on marketing automation). Second half focuses on participation on live campaigns and gaining advanced experience. Includes discussion of the emerging role and impact of artificial intelligence on marketing automation

Prerequisite: MKTG 6101, MKTG 6102.

Digital marketing students at table discussing project

Meet the Demand for Digital Marketing Professionals

In 2024, digital media accounted for about 78% of ad spending in the U.S.2 If you’re ready to contribute to businesses making investments in this area, earn your Graduate Certificate in Digital Marketing online with Benedictine. Through this program, digital marketing professionals can get ready to seek roles in digital strategy development, SEO content management, demand generation management and beyond.

Career Opportunities to Seek After Earning Your Graduate Certificate

Social Media Coordinator $74,710 average annual salary3

Marketing Analyst $119,368 average annual salary4

Value of a Certificate

With Benedictine University’s online Graduate Certificate in Digital Marketing, you can build relevant skills in a short amount of time. We offer each course online, providing the flexibility you need to succeed in your current career while preparing for what’s next.

Expand Your Qualifications with a Master’s Degree

You can pursue this graduate certificate independently or alongside our Master of Business Administration or M.S. in Management and Organizational Behavior degrees. Moreover, our stackable graduate certificates allow you to transfer credits to a related master’s or dual degree program at a later date, giving you another cost-effective way to achieve your goals.

Certificate Outcomes

  • Brand and marketing management enhancement: Deepened understanding of brand and marketing management through exploration of current theory, practice and trends.
  • Automation and AI in digital marketing: Exploring the utilization of automation and AI tools in the digital marketing domain.
  • Strategic decision-making and problem-solving skills improvement: Enhanced strategic decision-making and problem-solving skills through analysis of business cases showcasing marketing successes and failures of major international brands.

Start Your Application Today

Application Deadline August 11, 2025

Start Date August 25, 2025

Online Application FormApply Now
Prerequisite DegreeDemonstrate proof of a baccalaureate degree from a regionally accredited college or university
TranscriptsOfficial transcripts from all previously attended colleges and universities
Additional RequirementsStudents must meet with a graduate student success advisor prior to registering for certificate courses
Admissions

Review the Tuition for the Graduate Certificate in Digital Marketing

$800 Cost per Credit

9 Credit Hours

Benedictine University designed the online Graduate Certificate in Digital Marketing to provide a valuable return for your career. You’ll benefit from competitive tuition, and our admissions counselors can help you capitalize on a variety of financial aid options.

Tuition & Aid

Sources

  1. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” Retrieved February 18, 2025, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
  2. EMARKETER. “Digital makes up over three-quarters of total ad spend in the US.” Retrieved February 20, 2025, from https://www.emarketer.com/content/digital-makes-up-over-three-quarters-total-ad-spend-us.
  3. Salary.com. “Social Media Coordinator Salary in the United States.” Retrieved February 18, 2025, from https://www.salary.com/research/salary/recruiting/social-media-coordinator-salary.
  4. Salary.com. “How much does a Marketing Analyst make in the United States?” Retrieved February 18, 2025, from https://www1.salary.com/Marketing-Analyst-Salary.html.