This online certificate is designed for health care professionals who seek to participate in and influence policy development. Professionals in this field need the skills and knowledge to assess the adequacy of current practices and recommend appropriate changes based on societal needs, relevant laws and regulations, and cost effectiveness.
Because health policy development and health care management require a broad base of knowledge across many disciplines, this certificate is applicable to a broad range of health care roles. You will gain essential skills that can be valuable for positions in government, health care organizations, and both for-profit and non-profit organizations.
Health management and policy professionals may seek roles in settings such as:
- Consulting firms
- Health care associations
- Home health agencies
- Hospitals and hospital systems
- Long-term care facilities
- Managed care organizations
- Medical group practices
- Mental health organizations
- Public health departments
- University or research institutions
Health Management and Policy Certificate Curriculum
This certificate requires 12 foundation credit hours and 4 elective credit hours for a total of 16 credit hours.
PBHL 6201 Health Communication and Marketing
Explores concepts of marketing theory, planning, strategy, research and implementation of marketing plans. Students learn the basic concepts and principles of marketing in the health care setting, including strategic planning, analyzing both internal and external marketing factors and creating an effective marketing campaign.
PBHL 6302 Organizational Resource Management
Topics include insurance, privacy of information, accountable care organizations and financing structures. Students will be able to explain the origins of managed care, analyze the significance of privacy and the Health Insurance Portability and Accountability Act (HIPAA) through a variety of health care settings, and examine the current payer systems. Accountable care organizations, health Insurance exchanges and health information exchanges are also discussed.
PBHL 6502 Public Health Grant Writing
Provides an overview of the grant writing process and funding sources for research, practice, and administration/planning grants; and requires development of a full grant proposal.
Learn more about the online Certificate in Health Management and Policy: Request more information or call us today at (866) 295-3104 to speak to a Program Manager.