Developing sophisticated and successful global marketing strategies.
Duration: 8 weeks
In MBA 6686 International Marketing, you will apply marketing principles and concepts across national borders through the examination of several critical variables of the international environment, such as competition, politics, laws and consumer behavior.
What You Will Learn in MBA 6686
Through an understanding of the role of the global marketing manager, you'll be able to recognize challenges and critical success factors that are present in the international environment. Students will develop an international marketing plan that aligns with strategic goals and research. Ultimately, you'll be able to understand how consumer behavior varies per culture while applying market segmentation analysis and techniques to enhance the effectiveness of your marketing campaign.
Throughout this course, weekly topics may include but are not limited to:
- The International Marketing Manager
- Foreign Market Indicators
- Cultural Analysis
- Local Marketing
- Global Sustainability
- Foreign Market Indicators
- Globalization of Consumer Tastes
Course Learning Outcomes
Upon successful completion of this course, each student will be able to:
- Understand the role of the global marketing manager and its relationship to the overall strategy of a firm.
- Recognize the international environment in which a global marketing manager operates and the related challenges and critical success factors.
- Develop an international marketing plan that matches a firm's capabilities and strategic goals.
- Be fully conversant in a fundamental challenge in international marketing: adaptation or standardization of the company marketing strategy and plan as it expands internationally.
- Research international foreign market potential for a specific industry.
- Develop the methodology to select appropriate foreign markets for a company's international expansion and the most effective market entry method.
- Understand how consumer behavior may vary depending on the culture, and the related marketing task to address those differences.
- Articulate how the global marketing manager's task varies depending on a country's economic situation: mature, new growth or emerging.
- Apply market segmentation analysis and techniques to enhance the effectiveness of international marketing.
- Adapt marketing techniques as needed for the marketing of global services.
- Notice an improvement in their own functional area of marketing interest or expertise, and its relationship to international marketing, specifically in the areas of pricing, distribution, advertising, promotion, e-business or selling.
- Understand how corporate structure relates to the successful implementation of a firm's global marketing strategy.
Request More Information Today
To learn more about the Master of Business Administration online curriculum from Benedictine University, including International Marketing, call (866) 295-3104 to speak with a program manager or request more information.
Course content and outcomes may vary and are subject to change without notice.