Define Your Path

Online Certificate in Internet Marketing

Providing a powerful online marketing education

Benedictine University’s graduate-level online Internet Marketing Certificate program will help you master the vital marketing tools you need to create successful marketing campaigns and define your career in today's marketing environment.

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new digital media strategies and tools emerge. And when old tactics become outdated, they are phased out. The result: A real-time curriculum that powers your Internet marketing career right now.

The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising and conversion optimization. The program, comprised of four courses, is timely and relevant. Students pursuing this as a certificate program take four 4-credit-hour courses; students adding this as a Master of Business Administration (MBA) concentration complete three courses.

The program can be completed as a stand-alone certificate or as the focus of your MBA from Benedictine University. As a certificate or concentration, the program is all online—flexible, accessible online marketing education customized for you.

Internet Marketing Concentration Courses

MBA 595 Social Media Marketing
This course will educate and train students in the rapidly expanding field of social media. The Curriculum covers social media overviews, strategies for advertising campaigns, and using the necessary tools and tactics to attract attention websites. Additional topics include social news networks, viral marketing, online press releases, online reputation management, and popular social media sites.

This course is preparatory for the OMCP™ Certification test.

MBA 594 Search Engine Optimization
This course will educate and train students wishing to develop expertise in the Internet marketing discipline of search engine optimization. The curriculum revolves around the core areas of search engine optimization, including fundamentals and best practices, design and architecture, keyword research, copyrighting, and SEO project management.

This course is preparatory for the OMCP™ Certification test.

MBA 593 Web Analytics
This course will instruct and guide students in the Internet marketing discipline of web analytics. The curriculum covers KPI's, segmentation, reports, internal search analytics, surveys, experimentation and testing, and multichannel analytics. Defining useful metrics are critical to successful analytics and students will leave this course with a solid foundation of advanced analytic strategies.

This course is preparatory for the OMCP™ Certification test.

MBA 592 Conversion Optimization
Students in Conversion Optimization will become practitioners in conversion planning and structure, building momentum, engaging in dialogue, as well as analysis and measurement. Students will learn how to focus on the customer and identify opportunities to create a positive online user experience that will motivate them to take action.

This course is preparatory for the OMCP™ Certification test.

To learn more about the online Internet Marketing Certificate from Benedictine, contact us to request more information, apply online or speak to a Program Manager at (866) 295-3104.