Closeup of oatmeal with blueberries, the depth of field is shallow to see half and orange and kiwi slices.

Impact Lives

MBA 676 Marketing Strategies in the Digital Age

Credits: 
4

This class focuses on the marketing efforts that companies of all sizes use to create effective Internet strategies. Students will also investigate what new technologies are dominating the marketplace today, and what we can expect as the Internet and other technologies evolve. The student will become fluent in the language of e-marketing and learn how to effectively design and execute an organization's digital marketing plan.