Closeup of oatmeal with blueberries, the depth of field is shallow to see half and orange and kiwi slices.

Impact Lives

MBA 666 Consumer Behavior

Credits: 
4

Understanding why consumers do the things they do is essential in marketing. In this course, students will explore the many influences that affect individual purchase and consumption behavior. The wide-ranging approach taken will draw on current theory in psychology, sociology and anthropology.