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Define Your Path

Bachelor of Arts in Management (BAM) Curriculum

The Bachelor of Arts in Management consists of 120 credits. Students can transfer up to 90 credits into this program, 18 of which can be from prior learning experiences including work/life experience and military experience.

The curriculum offers two concentrations.

Marketing Concentration

Study techniques and methods for promoting your organization, service or product. Classes include:

  • Consumer Behavior
  • Promotional Strategy
  • International Marketing
  • Internet Marketing Communications

Human Resources Management Concentration

Explore how to harness the power of the workforce. This concentration requires these courses:

  • Employee Recruitment Strategies
  • Employee Performance and Appraisal Management
  • Essentials of Compensation and Benefits
  • Employment Law and Risk Management

If you decide to enroll in to the Master of Business Administration (MBA) program at Benedictine, the University will waive up to four master’s degree prerequisite courses from the program.

General Education Requirements

Degree-specific Requirements

Human Resources Management Concentration Courses

Marketing Concentration Courses