Internet Marketing MBA Online

The vanguard of marketing, sales and advertising is online. Learn the most effective web marketing tactics, strategies and tools through the Internet Marketing concentration of Benedictine's online Master of Business Administration (MBA). This concentration delivers continually updated instruction designed to develop your proficiency with digital and social media.

Effective Internet marketing involves more than grafting traditional marketing techniques onto the web. In this concentration, you’ll get an overview of marketing campaigns in the digital realm, with additional emphasis on search engine optimization, marketing automation and emerging technologies.

Benedictine University has partnered with Internet marketing experts at Market Motive to offer hands-on Internet marketing training with how-to instruction to help you master the vital marketing tools and channels you need to engage customers and boost your business in today's marketing environment.

Crafted by industry leaders that include best-selling authors and keynote speakers at top events in the field, the Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. The result is a real-time curriculum that powers your Internet marketing career right now.

Online students adding the Internet Marketing MBA concentration to their degree program select three of the following degree program foundation courses.

The Internet Marketing Master's Degree Program Curriculum

  • MBA 594 Search Engine Optimization
    Study the fundamentals and best practices of SEO, including keyword research and analysis, link-building, link-baiting and copywriting. Learn how to incorporate best SEO practices into new and existing websites, compose search-engine-friendly copy and optimize websites for local search results.
  • MBA 595 Social Media
    Learn to design, implement, and evaluate an effective social media strategy that integrates blogs, video, photos, social networks and search-optimized press releases. Additional topics include viral marketing, online reputation management and tactics for gaining visibility within search engines.
  • MBA 592 Conversion Optimization
    Successfully convert visitors to customers by studying customer personas, optimization techniques, and methods for establishing credibility with your users. Explore conversion planning and structure, building momentum, engaging in dialogue and measuring outcomes. Learn to focus on the customer and identify opportunities to create a positive user experience that results in customer engagement.
  • MBA 593 Web Analytics
    Learn the basic framework of web analysis, gain proficiency at testing, and leverage analytics insight into useful surveys, experiments and assessments such as A/B splits and multivariate testing. The curriculum also covers KPIs, segmentation, reports and multichannel analytics. You will build a solid foundation of advanced analytic strategies and an understanding of useful metrics.

Get up to date on technology and digital channels with the Internet Marketing concentration of the online MBA. Contact us to request more information, apply online or speak to an admissions advisor at (866) 295-3104.