At the forefront of almost all modern marketing, sales and advertising campaigns is a compelling online component. Learn the most effective web marketing tactics, strategies and tools through the Internet Marketing concentration of Benedictine's online Master of Business Administration (MBA). This concentration provides cutting edge content designed to develop your proficiency with digital and social media channels.
Effective Internet marketing involves more than just grafting traditional marketing techniques onto the web. In this concentration, you will study:
Benedictine University has partnered with the Internet marketing experts at Market Motive to offer hands-on Internet marketing training with how-to instruction to help you master the vital marketing tools and channels you need to engage customers and boost your business in today's marketing environment.
All of your instructors are highly respected in the field of Internet marketing. Among them are successful entrepreneurs, best-selling authors, keynote speakers and award-winning innovators.
The Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. Benedictine’s Internet Marketing concentration courses cover topics that show students how to build email lists, design effective marketing campaigns, and consistently move customers through the sales funnel. The result is a real-time curriculum that powers your Internet marketing career right now.
The program also includes mini capstone experiences that allow you to apply your learnings to real world scenarios in a controlled environment under the direct supervision of your instructor. Students have the opportunity to build a social media campaign, develop a conversion optimization test plan, complete the Conversion Optimization Certification test, and examine web analytics of an existing corporation.
Benedictine’s instructors and advisors work hard to help students design academic programs of study that best fit their professional needs and goals. To that end, online students adding the Internet Marketing MBA concentration to their degree program select three of the following four degree program foundation courses.
Whether your end goal is to create winning Internet marketing campaigns for your employer or your own company, Benedictine’s Internet Marketing program will help you achieve that goal. Get up to date on technology and digital channels with the Internet Marketing concentration of the online MBA. Contact us to request more information, apply online or speak to an admissions advisor at (866) 295-3104.