Internet Marketing Training through Benedictine's Online MBA Program

The vanguard of marketing, sales and advertising is online. Learn the most effective web marketing tactics and strategy through the Internet Marketing concentration of Benedictine's online Master of Business Administration (MBA). This concentration delivers continually updated instruction designed to develop your proficiency with real-world marketing tools.

Benedictine University has partnered with Internet marketing experts at Market Motive to offer hands-on internet marketing training with how-to instruction to help you master the vital marketing tools you need to boost your business and define your career in today's marketing environment.

Crafted by industry leaders that include best-selling authors and keynote speakers at top events in the field, the Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. Classes are updated as new online marketing strategies and tools emerge, and outdated tactics are phased out. The result is a real-time curriculum that powers your Internet marketing career right now.

Online MBA students adding the Internet marketing concentration to their degree program select three of the following courses.

The Online Internet Marketing MBA Curriculum

  • MBA 594 Search Engine Optimization
    Study the fundamentals and best practices of SEO, including keyword research and analysis, link-building, link-baiting, and copywriting.
  • MBA 595 Social Media
    Learn to design, implement, and evaluate an effective social media strategy that integrates blogs, video, photos, social networks and search optimized press releases.
  • MBA 592 Conversion Optimization
    Successfully convert visitors to customers by studying customer personas, optimization techniques, and methods for establishing credibility with your users.
  • MBA 593 Web Analytics
    Learn the basic framework of web analysis, gain proficiency at testing, and leverage analytics insight into useful surveys, experiments and assessments such as A/B splits and multivariate testing.

To learn more about the Internet Marketing concentration of the online MBA, contact us to request more information, apply online or speak to an admissions advisor at (866) 295-3104.