The vanguard of marketing, sales and advertising is online. Learn the most effective web marketing tactics, strategies and tools through the Internet Marketing concentration of Benedictine's online Master of Business Administration (MBA). This concentration delivers continually updated instruction designed to develop your proficiency with digital and social media.
Effective Internet marketing involves more than grafting traditional marketing techniques onto the web. In this concentration, you’ll get an overview of marketing campaigns in the digital realm, with additional emphasis on search engine optimization, marketing automation and emerging technologies.
Benedictine University has partnered with Internet marketing experts at Market Motive to offer hands-on Internet marketing training with how-to instruction to help you master the vital marketing tools and channels you need to engage customers and boost your business in today's marketing environment.
Crafted by industry leaders that include best-selling authors and keynote speakers at top events in the field, the Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. The result is a real-time curriculum that powers your Internet marketing career right now.
Online students adding the Internet Marketing MBA concentration to their degree program select three of the following degree program foundation courses.
Get up to date on technology and digital channels with the Internet Marketing concentration of the online MBA. Contact us to request more information, apply online or speak to an admissions advisor at (866) 295-3104.