Online Internet Marketing Certificate Faculty

Avinash Kaushik

Faculty, Web Analytics

Avinash Kaushik is known as an expert on how organizations can use data to improve and refine their marketing performance. He is the author of the newly published book Web Analytics 2.0 and best-selling book Web Analytics: An Hour A Day. He is also the Digital Marketing Evangelist for Google and the co-founder of Market Motive, Inc.

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is a staunch advocate of listening to the consumer and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations. He received the Statistical Advocate of the Year award from the American Statistical Association in 2009, was honored with the Rising Star award from the Direct Marketing Educational Foundation in 2010, and was named the Most Influential Industry Contributor by the Web Analytics Association in 2011.

He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, UC Berkeley, University of Virginia, and University of Utah.

Todd Malicoat

Faculty, SEO

As an expert in search marketing management at the executive level for five years along with over 10 years of experience in website creation and traffic improvement,  Todd Malicoat has consulted and created training documentation for the Public Broadcast System (PBS.org), Meredith Corporation, Thomas Industrial, Rasmussen College, Real Networks, and other large brands. He was named one of the Top 40 Most Influential in Search Marketing by GSInc.co.uk in 2007 and one of the top 50 Most Influential Marketers of 2008 and 2009 by Invesp.com.

He has been quoted in the New York Post, the Sydney Herald, Inc. magazine, Website magazine, and many other media outlets on topics such as search, reputation management, and social media, and has spoken about various topics in online media for such conferences as Search Engine Strategies, Webmaster World Pubcon, Search Marketing Expo, and Affiliate Summit. Todd is the owner of Meta4Creations, where he works with businesses to strategically develop their online media presence, and Broad Street Management, a holding company for premium lead generation websites and domains in the financial industry. He also runs a blog about web traffic acquisition, Stuntdubl.com.

Bryan Eisenberg

Faculty, Conversion

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing."

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cario


Faculty, Social Media Marketing


Jennifer Evans Cario (formerly Laycock) is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer also spent six years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating small businesses about the various aspects of online marketing, and is editor of Small Business Answers.

Jennifer is a highly requested speaker and trainer and founded the popular Small Business Marketing Unleashed conferences. She is the author of two books, including the "Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and 30 Days".

Matt Bailey

Faculty, Internet Marketing Fundamentals

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing An Hour A Day (Sybex). With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.

Brad Geddes

Faculty, PPC & Paid Search


Brad Geddes is the author of the well-respected book Advanced Google Adwords, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. That means he doesn't hold back, he shares every aspect of paid search and dissects the secrets of the industry. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

John Marshall - CTO, Founder

Faculty, Web Analytics & Conversion


John Marshall, web analytics pioneer, inventor of the overlay view, and successful founder of ClickTracks, is now a Market Motive founder and the company CTO.


John's innovation in funnel analysis and multivariate testing is only a small part of the wisdom he shares to help you improve conversion on your site.


John is a frequently-requested speaker on topics including web analysis, conversion optimization, funnel analysis and decision support systems.