Online Certificate in Internet Marketing

Providing a powerful online marketing education

Benedictine University has partnered with Market Motive to offer an Internet marketing certificate with constantly updated, hands-on instruction for today's most powerful online strategies, channels and tactics. The graduate-level online Internet Marketing Certificate program will help you master the vital marketing tools you need to create successful marketing campaigns and define your career in today's marketing environment.

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new digital media strategies and tools emerge. And when old tactics become outdated, they are phased out. The result: A real-time curriculum that powers your Internet marketing career right now.

The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising and conversion optimization. The program, comprised of four courses, is timely and relevant. Students pursuing this as a certificate program take four 4-credit-hour courses; students adding this as a Master of Business Administration (MBA) concentration complete three courses.

The program can be completed as a stand-alone certificate or as the focus of your MBA from Benedictine University. As a certificate or concentration, the program is all online—flexible, accessible online marketing education customized for you.

Internet Marketing Concentration Courses

MBA 595 Social Media Marketing
Social Media is evolving fast. How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business. Jennifer Evans Cario and Greg Jarboe will give you everything you need to run your own highly successful social media campaign.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

This course is preparatory for the OMCP™ Certification test.

MBA 594 Search Engine Optimization
Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Join faculty Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page Foundations to keyword research, SEO copywriting, site architecture, link-building, and local search optimization strategies. You'll learn all you need to know to be prepared for a job interview for an SEO position, or take on small, medium, or large SEO projects, and work them from start to finish.

This course is preparatory for the OMCP™ Certification test.

MBA 593 Web Analytics
There's a lot of data coming at you from multiple channels, and it's not easy to know how to make sense of it all. But it's not impossible. With Google’s Avinash Kaushik as your tutor, you can become, as he says, “a ninja and not a squirrel.” Gain an in-depth understanding of KPIs, Segmentation, Reports, Experimentation, and a lot more as he brings clarity to the complex world of Web Analytics.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

This course is preparatory for the OMCP™ Certification test.

MBA 592 Landing Page & Conversion Optimization
Getting users to your site is only half the battle. Getting them to purchase, to register, to fill out your form, to convert them from visitors to customers — that is your end goal. Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to, as Bryan says, "always be testing." In addition to video lessons, the course references Bryan Eisenberg's book Always Be Testing. Supplementing the video lessens with the book is highly recommended to enhance the student learning experience, but is not an absolute requirement to successfully complete the course.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

This course is preparatory for the OMCP™ Certification test.

To learn more about the online Internet Marketing Certificate from Benedictine, contact us to request more information, apply online or speak to an Admissions Representative at (866) 295-3104.