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Providing a powerful online marketing education
Benedictine University has partnered with Market Motive to offer an Internet marketing certificate with constantly updated, hands-on, how-to instruction for today's most powerful online strategies and tactics. The graduate-level online Internet Marketing Certificate program will help you master the vital marketing tools you need to boost your business and define your career in today's marketing environment.
The Online Certificate in Internet Marketing is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new online marketing strategies and tools emerge. And when old tactics become outdated, they are phased out. The result: A real-time curriculum that powers your Internet marketing career right now.
The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), web analytics, PPC advertising and conversion optimization. The program, comprised of five courses, is timely and relevant. Students pursuing this as a certificate program take four, four-credit-hour courses; students adding this as a Master of Business Administration (MBA) concentration complete three courses.
The program can be completed as a stand-alone certificate or as the focus of your MBA from Benedictine University. As a certificate or concentration, the program is all online—flexible, accessible online marketing education customized for you.
Internet Marketing Concentration Courses
MBA 595 Social Media Marketing
Learn to design, implement, and evaluate an effective social media strategy that integrates blogs, video, photos, social networks and search optimized press releases.
MBA 594 Search Engine Optimization
Study the fundamentals and best practices of SEO, including keyword research and analysis, link-building, link-baiting, and copywriting.
MBA 593 Web Analytics
Learn the basic framework of web analysis, gain proficiency at testing, and leverage analytics insight into useful surveys, experiments and assessments such as A/B splits and multivariate testing.
MBA 596 - Online Advertising / Paid Search
Develop proficiency in the art and science of pay-per-click (PPC) advertising, including Google AdWords, effective PPC landing pages, and how to launch your own campaign.
MBA 592 Conversion Optimization
Successfully convert visitors to customers by studying customer personas, optimization techniques, and methods for establishing credibility with your users.